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Category Archive: Twitter

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Late last year the head of social media giant Twitter announced job cuts affecting almost 10% of the total employees of the company. This coming on the back of winding up Twitter’s App Vine laying off over hundred employees got some industry insiders worried. Not surprisingly, shares of Twitter also fell by as much as […]

Why social influence is key to SEO marketing

One of the most underrated tools for marketing a product or service on the internet is that of social influence. Also known as social proof, it is a powerful way of winning the confidence of a customer by letting them know what some others think of it. The others could include your peers, your happy […]

Online advertising is a type of marketing which uses the internet to give promotional messages to clients. It includes advertising using social media, email, webbanner, mobile phone etc.This form of advertising involves a publisher who gives the ads that will be shown on publisher’s content.There are several benefits of online advertising like its cheap cost […]

Social media marketing For your Website is a marketing process of using the social networking media sites to increase the website traffic or attention of public. It usually involves sharing of information across social networking sites. Hence this creates word of mouth publicity in the electronic form by instant messages, social network, and news feeds […]

Branding is what a brand promises to its clients. Branding is done using a symbol, logo or tagline to create a presence for the brand in the minds of people. It informs them what extra edge a brand has over its competitors .Overall it builds a perception of the brand. Branding gives us an idea about the brand. […]

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