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Why social influence is key to SEO marketing

One of the most underrated tools for marketing a product or service on the internet is that of social influence. Also known as social proof, it is a powerful way of winning the confidence of a customer by letting them know what some others think of it. The others could include your peers, your happy […]

The world's best social networking platform just got better

One of the biggies when it comes to search engines in terms of usage and preference is Google. The formula (read algorithm) that is used by Google for searching what a user is looking for changes hundreds of times in a single year. Last year, the company updated this algorithm thereby giving more weightage to […]

E-commerce is set to change with AMP

A few weeks ago, e-commerce giant eBay introduced upto eight million pages which are all AMP (accelerated mobile pages) ready on it’s portal. The repercussions of this on the whole ecommerce industry are expected to be huge and understandably so. For one, the AMPs will ensure that the webpages load in double quick time and […]

Why Private Blog Networks are still the best bet for SEO

A few days ago, the head honcho of a leading SEO based in the US made a very astute observation in regards to PBNs. He likened the element of risk involved in building them to making an investment in one’s retirement fund. Without getting into the nitty gritties of the comparison itself, one must agree […]

  Digital marketing is the promotion of a product, service or, brand on electronic devices. It can be done through blog, mobile, SEO, newsletter, websites and, social media like—Facebook, WhatsApp, YouTube, Instagram etc. It has become trendy because it is cheap and all you need is a simple skill. It is easy to analyze and […]

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