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Tag Archive: branding

If you look at it simply, a logo is a symbol of a particular company. But look deeper and you will realise that when it comes to gaining visibility, recognition and trust for any business there is nothing more effective than a logo. Some of the most world renowned brands stand out because of their […]

Pros : One of the biggest plusses of personal branding is how versatile it is in terms of giving a business owner more options to make a choice from. So if the owner of a certain business has sold a certain product for a few certain amount of time before realising that he needs to […]

Let us begin at the beginning. Be it an advertising campaign or a marketing strategy, the main intention behind it can be aptly summed in just three words – creating a buzz. Now this buzz could be centred around a person, product or business even. Once sufficient curiosity has been generated and one has been […]

Personal branding is a bold, fairly new concept (compared to corporate branding) when it comes to the field of branding and marketing. Where marketing is something that is completely sales driven, branding strives to achieve best of both the worlds thus it is also driven by sales but without compromising on core values. Where personal […]

Myth 1: Personal Branding is just another name for marketing The first and the most basic difference between marketing and branding is that marketing is just a part of branding, a small one at that. Where marketing is sales driven¬†personal branding, on the other hand, is value driven. Which is why a customer who otherwise […]

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