If you look at it simply, a logo is a symbol of a particular company. But look deeper and you will realise that when it comes to gaining visibility, recognition and trust for any business there is nothing more effective than a logo. Some of the most world renowned brands stand out because of their distinctive logos. Which is why a logo is not just a vital brand building tool but in the hands of a professional, it can be great for marketing purposes as well. That is in spreading the word about......
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Branding is what a brand promises to its clients. Branding is done using a symbol, logo or tagline to create a presence for the brand in the minds of people. It informs them what extra edge a brand has over its competitors .Overall it builds a perception of the brand. Branding gives us an idea about the brand. It says whether a brand is reliable, high cost or high quality and henceforth defines the target audience too. Logo is the foundation of a brand. The website, packaging and promotional materials all should integrate the logo and communicate your......
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