Personal Branding – What is it all about?

Let us begin at the beginning. Be it an advertising campaign or a marketing strategy, the main intention behind it can be aptly summed in just three words – creating a buzz. Now this buzz could be centred around a person, product or business even. Once sufficient curiosity has been generated and one has been … Read more

Some Home Truths about Personal Branding

Personal branding is a bold, fairly new concept (compared to corporate branding) when it comes to the field of branding and marketing. Where marketing is something that is completely sales driven, branding strives to achieve best of both the worlds thus it is also driven by sales but without compromising on core values. Where personal … Read more