The world’s best social networking platform just got better
One of the biggies when it comes to search engines in terms of usage and preference is Google. The formula (read algorithm) that is used by Google for searching what a user is looking for changes hundreds of times in a single year. Last year, the company updated this algorithm thereby giving more weightage to […]
How the world of E-commerce is set to change with AMP
A few weeks ago, e-commerce giant eBay introduced upto eight million pages which are all AMP (accelerated mobile pages) ready on it’s portal. The repercussions of this on the whole ecommerce industry are expected to be huge and understandably so. For one, the AMPs will ensure that the webpages load in double quick time and […]
Why Private Blog Networks are still the best bet for SEO?
A few days ago, the head honcho of a leading SEO based in the US made a very astute observation in regards to PBNs. He likened the element of risk involved in building them to making an investment in one’s retirement fund. Without getting into the nitty gritties of the comparison itself, one must agree […]
Personal Branding, many Pros and few Cons !
Pros : One of the biggest plusses of personal branding is how versatile it is in terms of giving a business owner more options to make a choice from. So if the owner of a certain business has sold a certain product for a few certain amount of time before realising that he needs to […]
Personal Branding – What is it all about?
Let us begin at the beginning. Be it an advertising campaign or a marketing strategy, the main intention behind it can be aptly summed in just three words – creating a buzz. Now this buzz could be centred around a person, product or business even. Once sufficient curiosity has been generated and one has been […]
Some Home Truths about Personal Branding
Personal branding is a bold, fairly new concept (compared to corporate branding) when it comes to the field of branding and marketing. Where marketing is something that is completely sales driven, branding strives to achieve best of both the worlds thus it is also driven by sales but without compromising on core values. Where personal […]
Myths about Personal Branding
Myth 1: Personal Branding is just another name for marketing The first and the most basic difference between marketing and branding is that marketing is just a part of branding, a small one at that. Where marketing is sales driven personal branding, on the other hand, is value driven. Which is why a customer who otherwise […]
Digital Marketing – online media campaigns
Digital marketing is the promotion of a product, service or, brand on electronic devices. It can be done through blog, mobile, SEO, newsletter, websites and, social media like—Facebook, WhatsApp, YouTube, Instagram etc. It has become trendy because it is cheap and all you need is a simple skill. It is easy to analyze and […]
Is call center support Important?
A call centre is defined as a physical place where calls are either made or received in high volumes for sales, marketingpurposes, customerservice, telemarketing and technicalsupport. Call centres are very important in the success of a business by building a solid bond with the customers. They make sure that every customer continues to build a […]
Effective ways of online advertising
Online advertising is a type of marketing which uses the internet to give promotional messages to clients. It includes advertising using social media, email, webbanner, mobile phone etc.This form of advertising involves a publisher who gives the ads that will be shown on publisher’s content.There are several benefits of online advertising like its cheap cost […]