Everyone who is on the internet, everyone who does business online and everyone who knows a thing or two about internet trends will agree that when it comes to social media, Facebook is big. Just how big is Facebook and what makes it indispensable when it comes to online business? You might know that there … Read more
Marketing has changed in form many times in the last century. The first and probably still the best marketing tool is word of mouth publicity, the essence of this being that the product or service speaks for itself and it relies completely on how well the target audience receive it. Then you had these door … Read more
Last year Facebook defied industry expectations. Yet again. There were those who predicted that for any business growing at the rate that Facebook is, it is but natural for things to slow down after an initial meteoric rise. But with revenues upwards of twenty seven billion dollars for last year itself, Facebook is again proving … Read more
One of the most underrated tools for marketing a product or service on the internet is that of social influence. Also known as social proof, it is a powerful way of winning the confidence of a customer by letting them know what some others think of it. The others could include your peers, your happy … Read more
One of the biggies when it comes to search engines in terms of usage and preference is Google. The formula (read algorithm) that is used by Google for searching what a user is looking for changes hundreds of times in a single year. Last year, the company updated this algorithm thereby giving more weightage to … Read more
Digital marketing is the promotion of a product, service or, brand on electronic devices. It can be done through blog, mobile, SEO, newsletter, websites and, social media like—Facebook, WhatsApp, YouTube, Instagram etc. It has become trendy because it is cheap and all you need is a simple skill. It is easy to analyze and … Read more
Online advertising is a type of marketing which uses the internet to give promotional messages to clients. It includes advertising using social media, email, webbanner, mobile phone etc.This form of advertising involves a publisher who gives the ads that will be shown on publisher’s content.There are several benefits of online advertising like its cheap cost … Read more
Social media marketing For your Website is a marketing process of using the social networking media sites to increase the website traffic or attention of public. It usually involves sharing of information across social networking sites. Hence this creates word of mouth publicity in the electronic form by instant messages, social network, and news feeds … Read more
Branding is what a brand promises to its clients. Branding is done using a symbol, logo or tagline to create a presence for the brand in the minds of people. It informs them what extra edge a brand has over its competitors .Overall it builds a perception of the brand. Branding gives us an idea about the brand. … Read more
Mobile marketing is a type of marketing using a mobile device like a smart phone and it provides such customers who are sensitive with respect to time and location. It is a type of marketing which creates a network of people who are always connected with personal mobile device. Small business owners can use mobile phones successfully for … Read more