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Tag: marketing


How to mark your presence on Facebook with Aapta

Everyone who is on the internet, everyone who does business online and everyone who knows a thing or two about internet trends will agree that when it comes to social media, Facebook is big. Just how big is Facebook and what makes it indispensable when it comes to online business? You might know that there are over a billion users of Facebook but do you also know that every years 17 % more users are added to this burgeoning army of Facebook followers? Then there are the mobile users (read smartphones) which are......

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Are your Youtube videos optimised for sharing platforms?

There are no two ways about it. YouTube has forever changed the way videos are created, viewed and shared. It seems like it was only yesterday that this video sharing platform was started but actually it has been a dozen odd years to that fateful day. Owned by technology giant Google, this video sharing platform is visited by a staggering one billion viewers month on month. That these are all unique users that makes these numbers even more incredible. And staying with numbers, YouTube is among the largest countries in the world, next......

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At Aapta we make every Tweet count

Let us consider the stats. On any given day, Twitter you have users posting about a mindboggling 5000 plus tweets every single second. And that, mind you is an average count. We are not even mentioning those tweets that go viral and make followers go ballistic retweeting. Now if you do the math that is no less than five hundred million tweets every day of an year. Clearly looking at these huge numbers one cannot be blamed for getting the feeling that people do not do much else in their usual daily lives......

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Get instant results every time with Instagram

A more recent social media platform that has grabbed attention and steadily gained in popularity in the last six years since it’s inception is Instagram. The idea was a result of the versatile features that mobile phones started offering of which an inbuilt camera was top of the heap. Though initially many of these mobile cameras were very basic in function where great quality was not always the end result things got better with newer phones which boasted of more powerful cameras. So much so that some of the mobile cameras that are......

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Rule the roost on social media with Aapta

Marketing has changed in form many times in the last century. The first and probably still the best marketing tool is word of mouth publicity, the essence of this being that the product or service speaks for itself and it relies completely on how well the target audience receive it. Then you had these door to door salesmen which became a part of what got termed as direct marketing where you reached out to the people directly and literally so. With advances in science and technology began a trend of using the hottest......

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Why The Auto Post Tool is a must for Facebook Users ?

Last year Facebook defied industry expectations. Yet again. There were those who predicted that for any business growing at the rate that Facebook is, it is but natural for things to slow down after an initial meteoric rise. But with revenues upwards of twenty seven billion dollars for last year itself, Facebook is again proving that not only is it not showing any signs of fatigue but in fact it is leagues ahead of all competition. Not to mention that the number of users have jumped up to over one and half billions.......

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Why social influence is key to SEO marketing

One of the most underrated tools for marketing a product or service on the internet is that of social influence. Also known as social proof, it is a powerful way of winning the confidence of a customer by letting them know what some others think of it. The others could include your peers, your happy customers, famous individuals and/or experts from the field. So what you are basically doing is making good use of the glowing testimonials of credible folks to create an impression on new, potential customers. It is human tendency to......

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Personal Branding, many Pros and few Cons !

Pros : One of the biggest plusses of personal branding is how versatile it is in terms of giving a business owner more options to make a choice from. So if the owner of a certain business has sold a certain product for a few certain amount of time before realising that he needs to change track, it is that much easier for him to do so. Simply because it is his name that is the brand and not the product. It is a little difficult to pinpoint exactly why this is but......

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Personal branding is a bold, fairly new concept (compared to corporate branding) when it comes to the field of branding and marketing. Where marketing is something that is completely sales driven, branding strives to achieve best of both the worlds thus it is also driven by sales but without compromising on core values. Where personal branding is bold is in the fact that it is almost totally value driven. Assimilated below are some facts about personal branding that will help businesses understand how it actually works. [list-ul type=”check”][li-row]Online business portals are a dime......

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Myths about Personal Branding

Myth 1: Personal Branding is just another name for marketing The first and the most basic difference between marketing and branding is that marketing is just a part of branding, a small one at that. Where marketing is sales driven personal branding, on the other hand, is value driven. Which is why a customer who otherwise is not keen on splurging would be willing to pay that much extra for a pair of jeans that is branded. Because he may use the brand, likes the brand and thus trusts the brand. Marketing has its limitations.......

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