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Tag: seo


Rule the roost on social media with Aapta

Marketing has changed in form many times in the last century. The first and probably still the best marketing tool is word of mouth publicity, the essence of this being that the product or service speaks for itself and it relies completely on how well the target audience receive it. Then you had these door to door salesmen which became a part of what got termed as direct marketing where you reached out to the people directly and literally so. With advances in science and technology began a trend of using the hottest......

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WordPress Themes Installation - Envato Studio Vs Aapta

WordPress Theme Installation Service – Why, who and how ? WHY – That the right theme can make a world of difference to any website is something that all business owners must and should realise. Now this might be a business website, an #ecommerce portal or even a blog. And WordPress sites are no exception. To begin with, the theme must sync with the content that is out there. Then there is the whole compatibility issue where some themes that will add much needed colour to your site might end up slowing it......

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Why social influence is key to SEO marketing

One of the most underrated tools for marketing a product or service on the internet is that of social influence. Also known as social proof, it is a powerful way of winning the confidence of a customer by letting them know what some others think of it. The others could include your peers, your happy customers, famous individuals and/or experts from the field. So what you are basically doing is making good use of the glowing testimonials of credible folks to create an impression on new, potential customers. It is human tendency to......

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How the world of E-commerce is set to change with AMP

A few weeks ago, e-commerce giant eBay introduced upto eight million pages which are all AMP (accelerated mobile pages) ready on it’s portal. The repercussions of this on the whole ecommerce industry are expected to be huge and understandably so. For one, the AMPs will ensure that the webpages load in double quick time and more critically the expectation is that this will give a boost to sales on various e-commerce portals. At present, the AMP project is able to create webpages limited to the various categories and products that an e-commerce portal......

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Why Private Blog Networks are still the best bet for SEO?

A few days ago, the head honcho of a leading SEO based in the US made a very astute observation in regards to PBNs. He likened the element of risk involved in building them to making an investment in one’s retirement fund. Without getting into the nitty gritties of the comparison itself, one must agree with the broad view behind this statement. Which is that every investment is fraught with a certain amount of risk. Yes, the degree of risk might vary from one investment to the other but it is there. Which......

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Digital Marketing - online media campaigns

  Digital marketing is the promotion of a product, service or, brand on electronic devices. It can be done through blog, mobile, SEO, newsletter, websites and, social media like—Facebook, WhatsApp, YouTube, Instagram etc. It has become trendy because it is cheap and all you need is a simple skill. It is easy to analyze and you can watch evolution of your marketing work .Today, customers are generally available online and use mobile phones, laptops and adore clicking selfies. They spend maximum time on this medium. Some of the methods used are– Email marketing—it......

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Effective ways of online advertising

Online advertising is a type of marketing which uses the internet to give promotional messages to clients. It includes advertising using social media, email, webbanner, mobile phone etc.This form of advertising involves a publisher who gives the ads that will be shown on publisher’s content.There are several benefits of online advertising like its cheap cost makes it more cost worthy compared to offline advertisement. It also enables the advertiser to engage a larger community and offers better return on investment. Also this form of advertisement helps in tracking an ad as well the......

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Useful form of Video marketing through Online

Video marketing is a type of online marketing whichinvolves creating videos about specific topics to increase promotion. Then these videos are promoted using websites like YouTubethat are video sharing websites. Today online videos have become a quick source of entertainment for public. So their value has increased. Video marketing is growing today as it helps in engaging increased number of users, enhances awareness of the brand, searchengine optimisation, and generates more web traffic by rich content, creatingmore links, and creating a strong presence on video search engines etc. A strong marketing campaign definitely......

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Is Search Engine Optimization (SEO) Important or Not

SEO or Search Engine Optimization is a term used in marketing that describes the visibility in unpaid search engine results. It has technical as well as creative elements needed to improve rankings, drive web traffic, and increase awareness in search engines. SEO is just like a bridge that connects the words we type on web to the websites and increases its market value. Today the search engine giants like Yahoo, Bing and Google run the available web traffic. No matter what content or services your site provides, search engines are the major methods of navigation for people who......

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